deboer Wetsuits Makes a Splash at London T100 Triathlon

This weekend, the London T100 Triathlon isn't just about the world's top athletes. The deboer team – including staff and family – will be there too, cheering on competitors and showcasing their cutting-edge wetsuit technology.

Innovative Wetsuits in Action

deboer, the Dutch company known for its high-tech wetsuits, is making waves at the fourth stop of the T100 Triathlon World Tour. This event is a big deal for deboer, Alex deBoer, the company's founder, emphasizes their commitment: "We're not just sponsors. We're fans and supporters of these amazing athletes. We're here to push triathlon technology forward."

The FJORD 3.0: 

The deboer team will be on hand to help athletes and get feedback on their products. The star of the show? The FJORD 3.0 wetsuit with its game-changing X-Skin™ technology.

Jordan Bryden, Global Marketing Director at deboer, explains, "The T100 is our laboratory. It's the perfect place to fine-tune our designs and make them even better."

Watch Out for deboer Athletes

Keep an eye out for deboer-sponsored athletes like Youri Keulen, Daniel Baekkegard, Rico Bogen, Amelia Watkinson, Emma Pallant-Browne and Ben Kanute. Their performance will showcase the effectiveness of deboer's wetsuits in a high-pressure race.

For the deboer team, this weekend is about more than business. It's a chance to connect with the triathlon community and see their hard work pay off.

Alex deBoer adds, "Seeing our wetsuits in action, helping athletes do their best – that's what gets us excited. Having most of our team here, including our families, makes it even more special."

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London T100 Triathlon Swim Course Overview

The London T100 Triathlon, part of the T100 Triathlon World Tour, is set to take place on July 27-28, 2024. One of the most exciting components of this event is the swim course, which offers participants a unique and challenging experience in the heart of London.

Swim Course Details

The swim segment of the London T100 Triathlon will be held in the iconic Royal Victoria Docks, a venue celebrated for its rich maritime history and stunning urban landscape.

Here are the key details:
- Distance: 2km
- Format: Rolling start from the start pontoon located just outside the ExCeL Centre
- Laps: Participants will complete two laps of the 1km course
- Water Type: Freshwater
- No Aussie Exit: Athletes will not exit the water between laps

 Course Layout

The swim course is designed to be both challenging and picturesque. Athletes will start from a pontoon and swim two laps in the Royal Victoria Docks. The course is set up to ensure a smooth and continuous swim without any interruptions.

Cut-Off Times

To ensure the event runs smoothly, cut-off times are imposed on the swim leg:
- First 200m: Must be completed within 5 minutes
- Entire 2km Swim: Must be completed within 55 minutes after the swim wave start

Preparation Tips

- Arrive Early: Ensure you arrive at the swim start area at least 20 minutes before your scheduled start time.
- Wetsuit Requirement: A wetsuit is compulsory for the swim leg, as it provides buoyancy and warmth. Ensure your wetsuit is suitable for triathlon swimming and fits like a second skin.
- Hydration and Nutrition: Stay hydrated and ensure you have a light, energy-boosting meal before the swim.

Spectator Information

Spectators can view the entire swim course from the dock edge, providing a fantastic opportunity to support the athletes. The dock edge is accessible via stairs or a lift located on the south side of the main hall.

The London T100 Triathlon swim course promises to be an exhilarating start to this prestigious event, offering both athletes and spectators a memorable experience in one of London's most iconic locations.

For more information on deboer wetsuits and the FJORD 3.0 with X-Skin™ technology, visit [www.deboerwetsuits.com](https://www.deboerwetsuits.com).


Additional Events

Can't make it to the UK this weekend? You can find the rest of the deboer team at the 2024 Speedo Canadian Swimming Championships or the Calgary 70.3 on July 27-28.