alex de boer has been a passionate sportsman all his life. He competed in his first Olympic distance triathlon at 25 and was hooked.

in 1995 alex started his own company distributing Ironman wetsuits and quickly expanded to include the Ironman Active Wear.  but alex’s passion resided in the water, and just distributing wetsuits were not enough to fulfill his dreams. In 1998 alex had the opportunity to visit a wetsuit factory in asia and see the technology first hand. from this visit, an idea was born to create a truly unique wetsuit for the world of triathlon.

the experience of being a committed athlete coupled with a desire to enhance speed and efficiency in the water birthed the company that now creates the finest wetsuits in the world – deboer wetsuits.

alex is still a passionate competitor. he finished the Hawaii Ironman as well as 5 other Ironman races and multiple half and several Olympic distance triathlons.